Supporting products with Iranian culture
In a message on the occasion of the beginning of 2018, the Leader of the Islamic Revolution named this year the year of “supporting Iranian goods.” In his Nowruz message on the occasion of the beginning of 2018, Ayatollah Khamenei, the Leader of the Islamic Revolution, named this year the year of “supporting Iranian goods,” adding: “What is important about 2018 is that everyone must work hard. This year, the audience for the slogan of the year will be all members of the nation, including officials. Our main issue this year is the economy and people’s livelihood. Everyone must work, and the axis is national production; if everyone pursues national production, many economic and social problems will be solved.”
The Leader of the Islamic Revolution also made practical points on how to support Iranian goods. “Planning to increase production,” “improving the quality of goods,” “adapting to people’s daily needs and tastes,” “making Iranian goods cheaper and more competitive with foreign goods” were among these points. The Leader of the Islamic Revolution called Iranian goods great and important because they are “the final product of planning, investment, work, and initiative of different segments of the people and officials,” and added: Economic activists and producers with “investment,” officials with “planning,” youth with “knowledge and design,” and workers with “work and effort” provide society with a product that people, in addition to playing a role in production, must support with passion and zeal, and by purchasing and consuming Iranian goods, the final product of this chain of work and effort.
Hegmatan’s Nam Baresh support of Iranian quality goods
In another part of his speech, the Leader of the Islamic Revolution explained the importance, requirements, and ways to realize the new year’s slogan, “Supporting Iranian goods.” After explaining the reasons and ways to support Iranian goods and emphasizing “the solvability of all problems by looking inward” and the necessity of paying more attention to and employing young people in various fields, including management, Ayatollah Khamenei added: “The young and proud generation of this land will raise the flag of independence, dignity, greatness, and honor of Iran higher than ever before.” In a summary of the country’s facilities and capacities, Ayatollah Khamenei emphasized: “If these abundant capacities are accompanied by the initiative and presence of young people and active and diligent managers in the field, the Iranian economy will be among the first 12 advanced economies in the world.” He then explained the reasons and obstacles to the full use of the capacities. The first obstacle mentioned by the Leader of the Revolution was “the lack of belief or lack of importance of some officials in various governments in the capacities of the country.” Ayatollah Khamenei considered the country’s most important challenge to be the mental challenge and ignorance of public opinion and some officials about Iran’s human and natural wealth, and said: “The enemy uses this ignorance to insinuate that Iran “cannot” and that Iran does not have sufficient resources, but I insist on the contrary that “we can” and that Iran has many possibilities. He emphasized: “Everyone should be fanatical about the national economy and the consumption of domestic goods, and if young people are as fanatical about the domestic economy and the use of national production as they are about football and supporting the blue and red or some foreign clubs, the country’s economy will be reformed.” He strongly recommended that economic activists invest in production, adding: “This investment, while also bringing profit, is also considered worship if it is done with pure intentions and for the progress of the country.” The Leader of the Islamic Revolution concluded in the slogan of the year with this sentence: “We, officials, economic activists, sellers, and consumers, should all seek to support Iranian goods with fanaticism and zeal.” Hegmatan’s Nam Baresh in support of Iranian quality goods
Hegmatan’s Nam Baresh and support for high-quality Iranian goods
Nam Baresh Hegmatan, by producing products (polyethylene pipes, fittings and polyethylene manholes) of unparalleled quality in the region, is a distinguished and exemplary model for other manufacturing units. Nam Baresh Hegmatan Company is a symbol of self-confidence, quality-oriented jihadi management, and a clear example of a resilient economy and the creation of employment and entrepreneurship in the country’s industry and production cycle.
In support of Iranian quality goods, Nam Barash Hegmatan, as an international manufacturing, industrial and trading company, along with several of its subsidiaries, operates in the field of producing various types of polyethylene pipes, corrugated polyethylene pipes, polyethylene fittings, polyethylene manholes, UPVC pipes and fittings, and various types of manhole covers with diverse applications in the Iranian and regional markets. It can be said with confidence that our products are used in all major national, petrochemical and construction projects in Iran and the region, and the name Nam Baresh Hegmatan is a credit for this group of products. Producing quality goods and products and purchasing quality products from buyers is equal to economic prosperity, employment generation, production dynamics, investment development and increasing the value of the national currency in the country, and supporting Iranian quality goods as one of the important necessities should be prioritized as a strategy beyond the slogan of the year. Emphasizing the consumption of Iranian goods is not just a recommendation for consumers.
Rather, the manufacturer should not allow customers to be attracted to foreign goods by offering superior quality. The manufacturer should respect the consumer and give him a quality product, and the consumer should not buy foreign and inferior goods as long as the Iranian goods are of quality. Of course, this does not mean that people will not blindly buy inferior goods.
Rather, the aim is that customers, while buying domestic goods, should also find their faults and flaws, criticize them, and put pressure on domestic producers to improve quality, but not give up on Iranian goods. On the other hand, all executive and decision-making bodies should seriously support domestic production and Iranian producers. Iranians have been famous for producing high-quality products. But unfortunately, in our time, fleeting interests have caused some producers to reduce the quality of their products. Encouraging producers of high-quality goods alongside exporters should be given more attention than in the past.
Supporting Iranian goods is achieved by producing high-quality .
To attract customers and ensure that society has a positive attitude towards purchasing Iranian goods, manufacturers must produce and supply high-quality goods, because consumers will refrain from purchasing similar foreign products as long as they can purchase domestic quality products.
“Supporting good Iranian goods” creates a sense of economic loyalty in society.
In principle, improving the production capacity of domestic quality goods is far more important than consuming these goods. The policy of “supporting Iranian quality goods” will strengthen and secure the productive capacity of future generations if the institutional, legal, and social frameworks are provided.
High-quality production is the most important indicator in supporting good Iranian goods.
One of the most important indicators for supporting Iranian goods is high-quality production; because poor-quality production will definitely cause the greatest and biggest blow to the prestige and reputation of Iranian goods, so producers will also play a significant role in this category, and consumers should also allow, in some cases and with minimum standards, an opportunity for producers to produce high-quality goods.
Nam Baresh Hegmatan in supporting Iranian quality goods Domestic goods must comply with the standard so that its quality is acceptable to the people and causes consumption of domestic goods. This year’s slogan is in line with and continues the slogan of previous years, namely the economy of resistance and action. If action and action are not taken to support Iranian goods and products, this year’s slogan will not be realized either. A standard is defined for every good and service offered in the country. Therefore, domestic goods must comply with the standard so that its quality is acceptable to the people, because the quality of the goods is a demand of the people and the authorities. We should support goods that generate a lot of employment. Let us remember that the consumption of foreign goods, the country’s loss from the import of these goods, as well as the consumption of low-quality Iranian goods, will ultimately lead to unemployment of several million of the country’s youth, increased security risks in the country, the closure of factories and the emergence of moral abnormalities, dissatisfaction with the low salaries and benefits in the families of workers, and economic stagnation.
So let’s all consume quality Iranian goods together.
